Privacy Policy

Senior Resource Association Inc. (SRA) values your trust, and we understand the importance of privacy. We want to make sure that you understand how your information is collected and used by us. This Privacy Policy describes what information we collect about you, including when and how we collect it; how we use it; with whom we may share it; and what choices you have regarding the use of your information. Please know that information collected assists us in advancing our mission to provide leading-edge senior services and public transportation; therefore, as explained in this Privacy Policy, we seek to obtain data in a manner that allows us to use the data collected in ways most beneficial to furthering our mission.

This Privacy Policy (as amended from time to time as posted on our website at describes how SRA collects, uses, and shares your Personal Data when you use and interact with our Services and applies to all persons who use our Services (“user“, “you“, or “your“). Our Privacy Policy governs your access to and use of all SRA operated and controlled websites including (collectively, the “Website“), all SRA operated and controlled mobile applications (collectively, the “Mobile App“), and all other available online services controlled or provided by SRA (collectively, the “Services“).

By visiting our Website or Mobile App, using our Services, registering for our events, or making an online donation, you acknowledge that you accept the terms, practices and policies described in this Privacy Policy (and as updated from time to time), and you hereby consent that we may collect, use, and share your information as described herein. If you do not agree with our policies and practices, your choice is not to use our Website or Mobile App or our Services. If you have questions about SRA’s Privacy Policy or practices, or if you need to contact us about the information we collect about you, our contact information may be found at the end of this Privacy Policy.


We are constantly working to improve our Website, Mobile App, and Services, and we may need to change this Privacy Policy from time to time as well. Our current Privacy Policy will always be on our Website, and any updates will be effective upon posting. You are responsible for periodically checking our Website for updates.


This Privacy Policy applies only to the Services, and SRA’s collection, use, disclosure, and protection of your data. It does not apply to third-party websites, applications, or services. Before accessing, using, or interacting with the Services you should carefully review the terms and conditions of this Privacy Policy.


This site is not intended for use by individuals under the age of 16 years.


This Privacy Policy covers our treatment of personally identifiable information, referred to herein as “Personal Data” and means any unencrypted or non-deidentified information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with a particular person such as, but not limited to, your name, mailing address, email address, telephone number, date of birth, and the like. Please see additional information below on the particular information we collect.

Personal Data does not include your Personal Data that has been de-identified, pseudonymized, anonymized, aggregated, and/or otherwise processed so as to be unidentifiable in such a way that the data can no longer be attributed to a specific individual (by reasonable means) without the use of additional information, and where such additional information is kept separate and under adequate security to prevent unauthorized re-identification of a specific individual such that one could not, using reasonable efforts, link such information back to a specific individual (collectively, all of the foregoing in this sentence being referred to as “De-Identified Personal Data“).

SRA collects Personal Data about you and your use of the Services through various means, including when you provide information to us such as when you join, sign up for a membership, donate, register for events, and when we automatically collect information about you when you access, use, or interact with the Services. We use this information for a variety of different reasons, including to improve the Services and to tailor the Services to you.

We may also collect Personal Data from you through methods other than our Website or Mobile App. Such methods may include, but are not limited to, if you submit a paper application, make a payment by check, or call or visit our office. It may also include emails, text messages, or other electronic communications that you send to us separate from our Website or Mobile App or by way of our Service Providers (as defined herein). However, if we combine the Personal Data we collect from you outside of our Website or Mobile App with Personal Data that is collected through our Website or Mobile App or by another means as described above, the Privacy Policy will apply to the combined information, unless specifically disclosed or described otherwise.

Payment Transaction Information: We may collect and store information related to event registrations and purchases, and donations made through the Services. You may provide certain information to complete payments via the Services, including your credit or debit card number, card expiration date, CVV code, and billing address (collectively, “Payment Information“), along with your name and billing, delivery and shipping address, to complete payment transactions through certain Services. Please note SRA works with Service Providers (as defined below) to handle payment transactions. SRA does not itself collect or maintain your credit card or other financial account information; this information is handled for SRA by our Service Providers. You are subject to the privacy policies and terms and conditions of our Service Providers when registering, purchasing or donating, the terms of which may differ from those of SRA for the SRA Services. Please review the Service Providers’ privacy policies and terms and conditions before using their services.

Form Information: We may use online forms to request certain information from you in order to perform certain Services, such as your location to assist you in locating our services, or your contact information to assist with contacts or service requests. This information may include Personal Data.

Correspondence Information: If you apply for employment, register to volunteer, attend an event, make a donation, utilize a Service or program, email us, subscribe to our newsletters mailing lists, or publications, or participate or utilize other offerings, we may keep your message, email address, and contact information to respond to your requests, provide the requested products or Services, and to provide notifications or other correspondences to you. If you do not want to receive email from us in the future, you may let us know by sending us an email or by writing to us at the address noted at the end of this Privacy Policy. Please note requests to remove your email address from our lists may take some time to fulfill. Should you opt out, and once your request has been fulfilled, we will not send you general notifications or correspondence; however, we may still contact you if needed to provide important announcements or notifications regarding the Services for which you have registered, such as a change of venue, a time change, a change in programming, or the like.

Support Information: You may provide information to us through the Services. We will use this information to assist you with your support request and may maintain this information to assist you. Please do not submit any information to us via a support submission, including confidential or sensitive information that you do not wish for SRA or our Service Providers to have access to or use in the future.

  • Information that you provide by filling in forms on our Website or Mobile App. This includes information provided when creating an online account, purchasing our Products or Services, subscribing to our e-newsletters or other communications, requesting information from us, or interacting with customer support or service, report a problem with our Website, Mobile App, Products, or Services, or otherwise communicating with us.
  • Records and copies of your correspondence (including email addresses) if you contact us.
  • Registering for an event.
  • Your responses to surveys that we or our service providers might ask you to complete for research purposes.
  • Purchasing training, educational, skill-based or other such products.
  • Your search queries on the Website or Mobile App.
  • When communicating with us online.
  • Third-party websites and mobile applications (e.g., websites that share information with us or advertising partners regarding online activities).
  • Data suppliers (e.g., companies that provide demographics and other information regarding consumers).
  • When making a donation via our Website or Mobile App.
  • On mobile applications.
  • Joint marketing partners.
  • Online advertising companies.
  • Fulfillment and delivery service providers.
  • Social media companies.
  • Other service providers.
  • Responding to employment opportunities



When you visit the Site, we automatically collect certain information about your device, including your web browser, IP address, time zone, and some of the cookies installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information.”

Unique Identifiers: When you use or access the Services, we may access, collect, monitor, store on your device, and/or remotely store one or more “Unique Identifiers”, such as a universally unique identifier. A Unique Identifier may remain on your device persistently, to help you log in faster and enhance your navigation through the Services. Some features of the Services may not function properly if use or availability of Unique Identifiers is impaired or disabled.

Log File Information: When you use our Services, we may receive log file information such as your IP address, browser type, access times, domain names operating system, the referring web page(s), pages visited, location, your mobile carrier, device information (including device and application IDs), search terms, and cookie information. We receive log file data when you interact with our Services, for example, when you visit our Website or Mobile App, sign into our Services, or interact with our email notifications. SRA may use log file data to provide, understand, and improve our Services, and to customize the content we show you.

Third-Party Use of Cookies and Other Tracking Technologies: Some content or applications on the Website or Mobile App are served by third parties. First-party or third-party cookies may be used alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our Website or Mobile App. A first-party cookie is a cookie set by the domain name that appears in the browser address bar. For more information about cookies and how to disable cookies, visit

We use Web beacons, tags, and pixels which are electronic files used to record information about how you browse the Website and Mobile App.

We use cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Website or Mobile App; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our Services; (d) monitor aggregate metrics such as total number of visitors, traffic, and demographic patterns; (e) diagnose or fix technology problems reported by our users or engineers that are associated with certain IP addresses; and/or, (f) help you efficiently access your information after you sign in.

We may use your Personal Data you provide us and which we obtain from other sources to better understand your interests so we can try to predict what other products, services and information you might be most interested in. This practice involves making automated decisions about you based on this information in order to better enable us to tailor our interactions with you to make them more relevant and interesting. You may object to our doing this at any time by sending us an email or by writing to us at the address provided at the end of this Privacy Policy). Please note requests to discontinue this practice may take a reasonable amount time to fulfill.

We may use tools including Google Web Fonts, Google Analytics or other analytics services, Google AdSense Advertising, Google DART Cookie and DoubleClick Cookie, Google Maps/Google Earth, TransLoc, Google reCAPTCHA.

Embedded Content

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Public Information: SRA may also collect information about you from publicly available sources. Information you make publicly available in any public or open forum, such as on a social network, may be considered public information for the purposes of this Privacy Policy, and may be accessed and collected by SRA. Please be aware that any content or information you share with or provide to third parties using or related to your use of the Services is neither private, nor confidential. SRA is not responsible for any content or information you post or share with third parties. If you do not wish for certain information to be public, please do not share it.

SMS (Text Messages): Our Services may include sending you Short Message Service (“SMS“) messages, which may deliver up to three messages per day to your wireless device (unless you communicate further with us), but message frequency may vary. We may use your information to contact you about your event registration, event information, donations, Website or Mobile App updates, conduct surveys, event information, updates, fundraising opportunities, or informational and service-related communications, including important security updates. You may submit your request to the address provided at the end of this Privacy Policy, including the email address and/or phone number you registered with us, or by any reasonable means. Please know that requests received may require a reasonable amount of time to process before taking effect. Carriers are not liable for delayed or undelivered messages.

Social Media Plug-ins: We integrate social media application program interfaces or plug-ins (“Plug-ins“) from social networks which may include Facebook, You Tube, Vimeo, Google+, LinkedIn, Twitter, Instagram, Pinterest and/or possibly other companies, into the Website or Mobile App. In order to register as a user with us, you may have the option to sign in using your Facebook or other social media site login.


SRA Personnel: SRA’s personnel may have access to your information as needed to provide and operate the Services in the normal course of business. This includes information regarding your use and interaction with the Services.

Required Disclosures: Except as otherwise described in this Privacy Policy, we will not disclose your Personal Data to any third party unless required to do so by law, court order, legal process, or subpoena, including, but not limited to, in order to respond to any government, regulatory, or licensing request, or if we believe that such action is necessary to: (a) comply with the law, comply with legal process served on us or our affiliates, subsidiaries, contracted vendors, or affinity partners, or investigate, prevent, or take action regarding suspected or actual illegal activities; (b) enforce our Terms or customer agreement (including for billing and collection purposes); (c) take precautions against liability; (d) investigate and defend ourselves against any third-party claims or allegations; (e) assist government enforcement agencies or to meet national security requirements; (f) to protect the security or integrity of our Website, Mobile App, our Products, and Services; or, (g) exercise or protect the rights, property, or personal safety of us, our users or others.

We will attempt to notify you, where practicable, about these requests unless: (i) providing notice is prohibited by the legal process itself, by court order we receive, or by applicable law, or (ii) we believe that providing notice would be futile, ineffective, create a risk of injury or bodily harm to an individual or group, or create or increase a risk of fraud upon us, our users, our Website, Mobile App, or our Services. In instances where we comply with legal requests without notice for these reasons, we will attempt to notify that user about the request after the fact if we determine in good faith that we are no longer legally prohibited from doing so and that no risk scenarios described in this paragraph apply.

In connection with the foregoing, we may need to share information with other companies, lawyers, agents, or government agencies. Nothing in this Privacy Policy is intended to limit any legal defenses or objections that you may have to a third party’s, including a government agency’s, request to disclose your information.

We may or do disclose your Personal Data, in whole or in part, to the following types of third parties, and for one or more of the following purposes:

  • Data storage or hosting providers for the secure storage and transmission of your data;
  • Database and software service providers for the management and tracking of your data;
  • Technology providers who assist in the development and management of our Website or our Mobile App;
  • Identity management providers for authentication purposes;
  • Legal and compliance consultants, such as external counsel, external auditors, or tax consultants;
  • Payment solution providers for the secure processing of payments you provide to us;
  • Our volunteers or committee members who perform various functions on our behalf;
  • Unrelated third-party list renters for one-time mail or email approved by us; and/or


Disclosure of De-Identified Personal Data: We may share De-Identified Personal Data with third parties for any purpose. De-Identified Personal Data or non-Personal Data may be aggregated for system administration and to monitor usage of the Website or Mobile App. It may be utilized to measure the number of visits to our Website or Mobile App, average time spent, number of pages viewed and to monitor various other Website or Mobile App statistics. This monitoring helps us evaluate how visitors use and navigate our Website or Mobile App so we can improve the content. We may share De-Identified Personal Data or anonymous information (including, but not limited to, anonymous usage data, referring/exit pages and URLs, IP address, platform types, number of clicks, etc.) with interested third parties in any way we choose and for any purpose. We may disclose or otherwise share your De-Identified Personal Data with third parties, and we may receive valuable consideration for doing so.

SRA provides certain tools and settings within the Services to help you access, correct, delete, or modify your Personal Data associated with the Services. SRA welcomes you to contact us (see CONTACT Information at the end of this Privacy Policy) regarding the information we have collected about you, including regarding the nature and accuracy of the data that has been collected about you, to request an update, modification, or deletion of your information, to opt-out of certain Services uses of your information, or to withdraw any consent you may have granted to SRA.

Please note requests to delete or remove your information do not necessarily ensure complete or comprehensive removal of the content or information posted, and removed information may persist in backup copies indefinitely. Please note that if you choose to delete your information or opt-out of the collection and use of your information, you understand that certain features, including but not limited to access to the Services, may no longer be available to you.


You may opt-out of receiving certain communications from SRA by following the unsubscribe process described in an email communication, or by contacting us using the contact information noted at the end of this Privacy Policy.


SRA does not currently employ a process for automatically responding to “Do Not Track” (DNT) signals sent by web browsers, mobile devices, or other mechanisms. You may limit certain tracking by disabling cookies in your web browser.


The time period for which we retain your Personal Data depend on the purposes for which we use it. We will retain your Personal Data for as long as you are a volunteer, donor, event participant, user of our Services, or for as long as we have another business purpose to do so (such as, but not limited to, for business, tax, or legal purposes) and, thereafter, for no longer than is required or permitted by law, or our records retention policy, reasonably necessary for internal reporting and reconciliation purposes, or to provide you with feedback or information you might request. This period of retention is subject to our review and alteration.

Following termination or deactivation of your SRA Account, we may retain your profile information and all information posted to the Mobile App. Following termination or deactivation of your account, we may retain your Personal Data and other data, but will maintain it as confidential according to the Terms, this Privacy Policy, and as required by applicable law.

We have the right to delete all of your Personal Data and other data after termination of your account without notice to you.

We may retain De-Identified Personal Data for as long as we deem appropriate.


Transfer and Storage of Your Information: Please note information SRA collects about you may be transferred, processed and/or accessed by us in the United States or another country where our Service Providers operate. Please be aware Personal Data may be transferred to, and maintained on, computers located outside of your state or country where privacy laws may differ from and may not be as protective as those where you live.

Data Hosting: Certain transactions on SRA’s Website or Mobile App result in your data being stored with external data hosting providers. SRA shares your data, including Personal Data, with our Data Hosting Service Provider for the purposes of processing your data pursuant to your use of the Services.

Third-Party Behavioral Tracking: We allow third-party behavioral tracking of Personal Data, though we may use De-Identified Personal Data to track users’ click or browsing patterns.

Notices; Opting Out: By providing us with your email address (including by “following”, “liking”, linking your account to our Website, Mobile App, or Service or other services, etc., on a third-party website or network), you consent to our using the email address to send you Service-related notices by email, including any notices required by law (e.g., notice of data privacy or security incidents), in lieu of communication by postal mail. You also agree that we may send you notifications of activity regarding our Products, Services, the Website, the Mobile App, your Personal Data, or any aspect of our relationship, to the email address you give us, in accordance with any applicable privacy settings. We may use your email address to send you other messages or content, such as, but not limited to, newsletters, additions or changes to features of the Service, or special offers. If you do not want to receive such email messages, you may opt out by emailing us your opt-out request or, where available, by clicking “unsubscribe” at the bottom of our e-newsletter. Opting out may prevent you from receiving email messages regarding updates, improvements, special features, announcements, or offers. You may not opt out of Service-related emails. Please note that if you have opted not to receive legal notice emails from us (or you have not provided us with your email address), those legal notices will still govern your use of the Services, and you are still responsible for reading and understanding them.

You can add, update, or delete information as explained above. When you update information, however, we may maintain a copy of the unrevised information in our records. You may request deletion of your account by emailing us. It is your responsibility to maintain your current email address with us.


By email:

By mail: Senior Resource Association, Inc., 694 14th Street, Vero Beach FL 32960